Computational design practices rely on the construction of networks composed of creative minds and computers, bearing on computational capabilities as much as creativity. In the context of project development, the profile of the architecture professional has changed during the last decades. The practice has experienced a technological shift while, at the same time, disciplinary boundaries blur in the face of higher complexity problems and challenges to creativity.
This research digs into the conditions in which a computational design thinker occupies a leading role within an interdisciplinary team, and how it represents a business opportunity in the context of innovation. Innovation in this context will be understood as the generation of new ideas and the implementation of those ideas at the vertex of new business opportunities, where the designer leads the process of project structuring and business development.