Audience measurements: Axonometric of the location context with 'betweenness' and 'reach' measurements.
Metro Station Reach - audience reach of each of the metro station in a 500m walk from the location. From right to left; audience to the closest station / to the closest station in line A / to the closest station in line B.
Visibility measurements: Ray casting analysis from ground (sidewalk or road) to the objective.
The visibility and the study of the audience in urban environment has been always a useful indicator for Real-State and advertising decisions between others. While traditionally this kind of analysis requires a fieldwork, or a huge computation times, in last decades the democratization of computational power have allowed to analyse the urban morphology to predict the people urban displacements providing indicators to help marketers optimize their locations decisions.
The objective of this research is to developpe a tool which allows measure the visibility and the audience for an urban element or location (buildings, façades, …) by the study of the visibility properties with a three-dimensional ray traced analysis and the audience by the last advances in Spatial Network Analysis.